Analyze market research data to improve business decisions or activities
Develop communication strategies
Direct the development and maintenance of an organization's Internet and intranet sites
Direct the marketing strategies of establishments
Evaluate communication strategies and programs
Evaluate the marketing strategies used by establishments
Implement communication strategies and programs
Oversee the preparation of written material for website content
Review written material, such as reports, briefs, speeches, presentations and press releases
Supervise staff
Train staff
Hire, train, direct and motivate staff
Plan and control budget and expenditures
Direct and evaluate establishments and departments that maintain media relations on behalf of businesses, governments and other organizations
Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services
